Softensity offers excellence, quality and best in class performance. They are a one-stop shop for anything development including software, mobile app, web and custom development.
This project began with the request to simply update the aesthetics of the site. Softensity specializes in the latest and greatest development technologies and methods. The owners wanted to have their website reflect their modern capabilities.
What we discovered upon further examination, was that the site's ability to push a user down the conversion funnel was very weak. With roughly 64% of the overall site traffic leaving the site after viewing just one page. The research will be covered later, but this led us to discover more issues with the site than the owners were originally aware of.
The website also was not fully responsive. With 53% of the site's traffic originating from phones and tablets, there was a definite need to design and develop a responsive refresh.
Finally, the large amount of offerings and the desire to elaborately explain Softensity's message and mission required us to get creative with organizing content throughout the site.
Team: Jason Guevara
Role: Visual design, UI/UX design
Year: 2016Back To Works