A fully integrated housing real estate company, Peak Campus acquires and manages student living communities in college towns across the US. Peak currently manages 65 modern, fun and engaging student housing options.
Although all students need a place to live when they go off to school, it can be a challenge to compete in the housing market and make students fully aware of their options. Furthermore, there is an added challenge in that most students need to get approval from their parents or guardians in order to pay for rent. Thus, the need to convince before signing a lease is two-fold.
The sites also lacked full responsiveness, creating a difficult mobile experience. With roughly 73% of the overall site traffic originating from mobile devices, this was a major hinderance to the overall performance and effectiveness of Peak's sites.
From a functionality perspective, there was a need for a more robust resident portal. Peak wanted their residents to be able to pay for rent, renew leases and submit repair requests all from the property website.
This student-focused company wanted to lease out 100% of their communities across the nation and improve the awareness of their properties through online site traffic.
Team: Laura Bowman, Jason Guevara, Amy Farrow & Georgi Borisov
Role: Visual design, UX/UI design, Art Direction
Client: Peak Campus
Year: 2014Back To Peak Campus Project Page